Johnnie Walker – Gifting
A worldwide modular toolkit of assets to be used across all static and moving media, and to be adaptable to create campaigns for all future gifting occassions (Christmas, Chinese New Year, Diwali, etc) across mulitple product lines. A production and logistical challenge.
We used a ribbon as a simple, universal symbol of gifting and a visual extension of the iconic 20º Johnnie Walker bottle label. Ribbons, variant bottles and occasion-specific background elements were all designed to be interchangable for use in global markets.
Role
Senior Creative
Agency
72andSunny
—
A worldwide modular toolkit of assets to be used across all static and moving media, and to be adaptable to create campaigns for all future gifting occassions (Christmas, Chinese New Year, Diwali, etc) across mulitple product lines. A production and logistical challenge.
We used a ribbon as a simple, universal symbol of gifting and a visual extension of the iconic 20º Johnnie Walker bottle label. Ribbons, variant bottles and occasion-specific background elements were all designed to be interchangable for use in global markets.
Role
Senior Creative
Agency
72andSunny
—
