Sky / NBC – You, Me & the Apocalypse
Creative lead for dark comedy ‘You, Me & the Apocalypse’ by Sky(UK) and NBC(US). The show featured an ensemble cast of big comedy names against a backdrop of impending doom, and the visual direction reflected that.
On the day of broadcast we amped things up by destroying the campaign, as if hit by raining meteors.
In collaboration with digital agency Big Balls, popular vloggers also produced show-related content through a dedicated YouTube channel as online ambassadors of the show.
I also directed on this, which formed the main promo spot and was also used across digital OOH, as well as CD-ing the campaign.
Roles
Lead Creative
Director (film and motion graphics)
Client
Sky / NBC
–
Creative lead for dark comedy ‘You, Me & the Apocalypse’ by Sky(UK) and NBC(US). The show featured an ensemble cast of big comedy names against a backdrop of impending doom, and the visual direction reflected that.
On the day of broadcast we amped things up by destroying the campaign, as if hit by raining meteors.
In collaboration with digital agency Big Balls, popular vloggers also produced show-related content through a dedicated YouTube channel as online ambassadors of the show.
I also directed on this, which formed the main promo spot and was also used across digital OOH, as well as CD-ing the campaign.
Roles
Lead Creative
Director (film and motion graphics)
Client
Sky / NBC
–
